IPZ and Zito Partners to Assist The New Zealand Breakers, a professional basketball team that competes in the National Basketball League (NBL), Australia’s top-league, has teamed up with IPZ and Zito Partners (ZP) to assist in its branding and marketing efforts. The New Zealand Breakers organization was founded in 2003 and has made seven NBL […]
Tag: marketing
Bob Z. and Bob D. talk PR industry trends
Bob Zito and Bob DeFillippo spoke with NJBiz about modern day public relations. Read the articles on NJBiz.com: The Brand: Making it personal The job: Is it marketing, PR or branded content?
Time to better regulate cosmetics claims and ads in the U.S. says TINA
The time has come for more focus and pressure to be put on deceptive advertising claims made about cosmetics products, according to independently funded group, TINA.org. Read the rest here.