Tag: truth in advertising

The Truth’s Not Always Easy…

Playing the game on the side of the angels is always fun. Truthinadvertising.org (TINA.org for short), one of our clients, fights the good fight each day, educating consumers about scams, challenging organizations that mislead the public, and outing bad apples in every industry. In the “what you don’t see” category, TINA has had numerous “quiet” […]

TINA Quoted In Contently

The FTC Says Some Native Ads Are Unlawful. How Should Brand Publishers React? Native advertising has rapidly proven itself as a useful content marketing technique; by using both the style of and placement on a particular publisher’s platform, content marketers can connect with existing audiences and provide them with original and engaging content. But the […]

TINA.org Probes Into TEFL Institute's 'Deceptive Advertising Claims'

The consumer watchdog Truth in Advertising.org is probing into the Chicago-based TEFL (Teach English as a Foreign Language) Institute over alleged “deceptive advertising claims.” TEFL Institute offers an international 150-hour certification program that can cost more than $1,000, TINA.org’s investigation shows. TEFL Institute, located in Chicago’s North Center neighborhood, wrote on its website that it […]

Philips AirFloss Buyers Shafted In False Ad Deal, Group Says

Law360, New York (October 16, 2013) — Advertising watchdog Truth in Advertising Inc. urged a California federal judge Tuesday to reject a settlement that provides consumers with vouchers, instead of actual cash, in a class action accusing Philips Oral Health Care Inc. of deceptively marketing its Sonicare AirFloss plaque removal product. Read the rest here.

TINA.org Wants More Teeth in Class-Action Settlement

Sonicare Airfloss Settlement Doesn’t Adequately Compensate Consumers MADISON, Conn., Oct. 16, 2013 – TINA.org (truthinadvertising.org) has filed a legal brief taking aim at a recent class-action settlement that compensates consumers with a voucher to buy more products from the same company they say falsely advertised its product. The terms do not provide a meaningful benefit […]

Kids' Dietary Supplement Company Changes Deceptive Marketing Following Investigation and Legal Effort by Ad Watchdog TINA.org

MADISON, Conn., Oct. 7, 2013 — After ad watchdog TINA.org filed complaints about deceptive advertising, the maker of a dietary supplement aimed at children with speech delays has corrected its website and is in the process of amending its product packaging, reports the advocacy group. “This is a victory for consumers,” said TINA.org Executive Director […]