IPZ and Zito Partners to Assist The New Zealand Breakers, a professional basketball team that competes in the National Basketball League (NBL), Australia’s top-league, has teamed up with IPZ and Zito Partners (ZP) to assist in its branding and marketing efforts. The New Zealand Breakers organization was founded in 2003 and has made seven NBL […]
Tag: Branding
Once Upon a Time: a Great Brand
Yes, this will be a biased view. In the mid-1990’s we spent time, energy and money building the NYSE into one of the great brands in the world. The result was an 83% market share, global dominance in the listings business, and the status – documented by independent research firms – of being one of […]