Tag: Bob Zito

Ketchum Zito Financial coverage

Ketchum Boosts Financial Offer With Zito Partners Alliance NEW YORK — Ketchum has struck a strategic alliance with Zito Partners that aims to bolster the PR firm’s financial communications and financial services counsel. See more at: http://www.holmesreport.com/news-info/14985/Ketchum-Boosts-Financial-Offer-With-Zito-Partners-Alliance.aspx#sthash.YJ9MpKjG.dpuf

The Truth’s Not Always Easy…

Playing the game on the side of the angels is always fun. Truthinadvertising.org (TINA.org for short), one of our clients, fights the good fight each day, educating consumers about scams, challenging organizations that mislead the public, and outing bad apples in every industry. In the “what you don’t see” category, TINA has had numerous “quiet” […]

The Other Side of College Athletics

Sports Illustrated has painted an especially damning portrait of college sports in its extensive feature on the Oklahoma State football program (http://sportsillustrated.cnn.com/college-football/news/20130910/osu-introduction/). But there are thousands of college athletes that rise above the horror stories that seem to get broad media exposure, and instead set an example for other students, and the high school athletes […]

True Teambuilding

I’m always stunned by the “teambuilding” exercises corporations use to energize and motivate management. Some are outstanding…others better suited for the academic scrap pile. One of the best I’ve seen is the FDNY’s – the opportunity for a management team to spend a day learning how to manage a real crisis – a raging fire […]

Jamie DeVivo Joins Zito Partners

(WARREN, NJ) – Jamie DeVivo has joined the New Jersey office of Zito Partners as its newest associate. DeVivo, a graduate of Rutgers University, earned her BA in Communications in May of 2012. Prior to joining Zito Partners, and while attending Rutgers, DeVivo held internship positions in Manhattan at Versace and Burberry, working with traditional […]

To my Advertising, Marketing and PR Colleagues…

 Please help us support the FDNY Foundation OK, I’m making a pitch. When I was at the NYSE I worked with just about every New York public relations, communications, advertising and investor relations firm, helping coordinate and gain visibility for your clients’ IPOs, milestones, and publicity efforts. But now I’m wearing my FDNY hat. My […]

Must See!

SEE THIS MOVIE The producers of Act of Valor (http://actofvalor.com/official/) were kind enough to arrange a special screening of the film two weeks ago for members of the FDNY and NYPD. Wow. A number of the Navy SEALS who “star” in the movie were at the screening.  The standing ovation they got from the audience […]

London Olympics: 2-4-1

The “numerical” buzzword in the US these days is 9-9-9…Herman Cain’s proposed tax plan that has sparked debate among supporters and critics. But last week I heard another numerical buzzword that’s tough to argue with – 2-4-1. It’s the plan the Olympic Delivery Authority used to prep for next summer’s Olympic Games in the UK. […]

The Good…and the Bad

I admire the coverage ESPN and The New York Times have been giving the women’s World Cup. The ESPN on-air talent, especially Ian Darke, Julie Foudy, Brandi Chastain and Bob Ley, have been outstanding. The Times has been devoting a full page to photos and stories from Germany. Again, kudos to both organizations. On the […]