Read the story here You can build a business, but what if, to borrow from Field of Dreams, no one comes? That was the dilemma once facing the Hotlist, an application that allows users to track what their friends are doing offline and preview an evening out on the town. It won a business plan […]
Author: Zito Partners
Zito Partners: New strategic brand consultancy launches Jan. 11
Bob Zito, the architect of brand, advertising and communications strategies at Sony Corporation, the New York Stock Exchange, and Bristol-Myers Squibb, has launched a strategic brand consultancy, Zito Partners, with primary offices in New York and New Jersey.
PharmaVOICE on Bob’s campaign at BMS
PharmaVOICE on Bob’s campaign at BMS
Ad Age on Innovators
Bob Zito featured in Advertising Age’s The Innovators. Covers his work from Bristol-Myers Squibb. Written by Rich Thomaselli.
"Want a Beachhead In the U.S. Market? Get 50 Tons of Sand — German Software Maker SAP Kicks Off NYSE Listing Under Palms on Broad St. "
Robert Zito featured as a “marketing supremo” in The Wall Street Journal